I’ve just read a book that has really changed my life and the way I look at business called

‘The 80/20 Sales and Marketing’ by Perry Marshall.

The key thing I want to share with you is there is a very small number of tasks that make a huge difference in your life. It’s the 80/20 Rule.  Typically 20% of the activities you do will give you 80% of the value.

My question for you as we finish the year is…What are the 20% of activities you can do in 2014 that will give you the biggest impact?

Think about tasks such as…

• How I market my business?
• How I manage the numbers in my business?
• What systems I put into my business?
• What am I doing to train my staff?

…not logistical things like running around after your team, opening mail, entering invoices or paying bills.

How can you free yourself up to concentrate on those high value tasks that will lead you to a more profitable business and the happy life style that you’ve always dreamed of?

A couple of suggestions…

• Put systems in place so your business can run like a well-oiled machine (even when you’re not there!)…if you have to tell someone twice write it down!
• Hire a PA to get the logistical tasks done so you can concentrate on tasks that will make more money.
• Outsourcing some of those lower value tasks (eg. elance.com or fiverr.com).  One of our clients recently had their newsletter written by a chap in Bosnia!!

Here’s to a great year in 2014

Enjoy the Christmas Season

Successfully

Tony Fraser-Jones

Our Business Coach

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We call ourselves Profit Growth Specialists for a reason. Our business is to assist you to make more profit in your business. We are much more than simply a Business Coach. We don’t just sit there and tell you what to do and then check in a week later to see how you have got on.

We help you implement real achievable strategies and systems that put money in your bank account.

How do we do that? There are five key “business levers” we focus on.

1. Getting you more profitable leads.

2. Helping you convert your leads better.

3. Assisting you increase the average sale of your products.

4. Increase the frequency of with which your clients purchase.

5. Maximising your profit margins.

With each business we create a specific plan targeted at your businesses unique needs. Your plan may include some or all of the following key activities.

• Copyrighting effective ads that sell.
• Mapping the sales process.
• Sales Training.
• Pricing strategies to help maintain and improve your margins.
• Recruiting and retaining dedicated and productive employees.
• Cash flow and financial management strategies.
• Website design and development including search engine optimisation.
• Google Places listing.
• Ad Words and other on-line marketing.
• Social media strategies such as Facebook, Twitter, You Tube and Linkedin.
• Offline print media magazines, newspaper and Yellow Pages advertising.
• Referral programs.
• Email marketing campaigns.
• Customer Database creation and management.
• Customer loyalty programs.
• Business planning.
• Succession Planning.
• Setting the business up for sale.
• Mind Set coaching, goal setting and personal development strategies.

Our projects vary depending on your needs as a client. Some engagements are short term and others are on-going over a period of several years. Whatever strategies we implement, these strategies become the key building blocks that you will use over and over again throughout the lifetime of your business.