How You Can Prevent 4 out 5 Customers Dismissing Your Ad Before They Even Read It
After developing lots of marketing materials as a business coach I’m even more convinced about the importance of one key aspect of your advertising – the headline. Headlines are the ad for your advertisement. The research shows that five times as many people read headlines as read the rest of your advertisement, article or letter. Just think about what you do when reading the...
Read MoreSales Training – Objection Handling Part Two
I had a bunch of feedback saying how helpful my previous blog about objection handling was. The purpose of the previous blog was to explain the importance of structuring your sales process for success. Most objections are the result not ticking the boxes earlier in the sales process. For instance, not uncovering the key decision makers or establishing the prospects needs or budget. In the...
Read MoreSales Training – Objection Handling
I recently put a post on twitter about the importance of understanding what a buyer objection actually is when objection handling. The post went something like “buyer objections come in all sorts of forms . . . the key is to drill down and understand what the real objection is.” Only when the real objection is understood can you move the sale forward. One of my followers asked...
Read MoreProfit Growth Strategies
We call ourselves Profit Growth Specialists for a reason. Our business is to assist you to make more profit in your business. We are much more than simply a Business Coach. We don’t just sit there and tell you what to do and then check in a week later to see how you have got on. We help you implement real achievable strategies and systems that put money in your bank account. How do we...
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Welcome to Our Business Coach Dear Fellow Business Owner Are you frustrated that your business is not generating the sales and profits you desire or know is possible from your business? Are you working too many hours in your business and missing out on time with family and friends and doing the things you enjoy? Are you reluctant to go on holiday because your business would fall apart...
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