How You Can Prevent 4 out 5 Customers Dismissing Your Ad Before They Even Read It

Posted by admin on Apr 20, 2012 in General | 0 comments

After developing lots of marketing materials as a business coach I’m even more convinced about the importance of one key aspect of your advertising – the headline. Headlines are the ad for your advertisement.  The research shows that five times as many people read headlines as read the rest of your advertisement, article or letter.  Just think about what you do when reading the...

Sales Training – Objection Handling Part Two

Posted by admin on Mar 23, 2012 in General | 1 comment

I had a bunch of feedback saying how helpful my previous blog about objection handling was.  The purpose of the previous blog was to explain the importance of structuring your sales process for success.  Most objections are the result not ticking the boxes earlier in the sales process.  For instance, not uncovering the key decision makers or establishing the prospects needs or budget. In the...